HOW PERSONAL GOALS CONTRIBUTE TO THE SUCCESS OF A BUSINESS
So often, in the past, we have pulled our hair out as consultants, trying to uncover what is actually holding expansion back in a business. Most businesses improve with a good strategic marketing plan, removing counter-productive sources and organizing the basic structure of the business. Occasionally these actions do not get the expansion we were expecting. Upon inspection of the business we found that when we asked the owners’ and senior execs’ what their personal goals were, we often found they failed to relate to anything that would create expansion for the business. Some answers, “My goal is to be able to retire in 5 years.” “My goal is to have my business making enough money so I can travel. My next question to them was, “Are you achieving these goals?” The answer is usually something like, “At the rate we're going, I won’t be able to retire for 30 years.” Or some such answer.
If you had an employee whose goal was to cover his bills every month and another employee that joined your company because they were passionate about your products and services and really wanted people to have them, who do you think would be the best employee? From my experience, it is the employee who is passionate about your products and services.
If you are going to play a game, you have to be passionate about it. You have to have a huge goal that you are working toward that will benefit a lot of people and, your business should be part of the plan to achieve your personal goals.
If you are just doing the business for the money, that could be the reason for little or no expansion.
Here are some questions to ask yourself:
What are my long-term goals and purposes?
Have I achieved them yet?
Do they align with the goals and purposes of my business?
Have I achieved the goals and purposes of my business?
Never doubt your abilities, and never let your age be a barrier. If you are not getting the expansion you were hoping to achieve, we can help you set new goals for yourself. We can also help you organize your business to produce year-over-year increased profitability.
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